TideBeam Labs
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Built by Senior Marketing Executives

TideBeam Labs was founded on a straightforward observation: most marketing consultants are good at telling you what to do. Very few have actually done it themselves, at the level of pressure and pace that growth-stage B2B SaaS companies operate under.


This firm is different. Every engagement is led and executed by a marketing operator with 19 years of experience building demand generation engines, ABM programs, paid media systems, and go-to-market strategies at companies ranging from pre-revenue startups to PE-backed SaaS businesses scaling toward exit.

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The Work Behind the Work

The Work Behind the Work

The proof points on this site come from real programs at real companies:


  • 214% YoY revenue growth at a PE-backed ERP and supply chain SaaS company, with marketing's contribution to revenue growing from 20% to over 70%. Built the attribution model, demand gen infrastructure, and ABM program from scratch.
  • 1,100% inbound lead growth and a 38% lead-to-opportunity conversion rate at a telecom infrastructure SaaS company. Rebuilt the inbound system, ICP targeting, and lead scoring model end to end.
  • 43% CAC reduction and 75% CPL reduction at a retail operations SaaS company through a full paid media restructure, channel mix rebuild, and audience segmentation overhaul.


These results did not come from strategy decks. They came from building, testing, iterating, and staying accountable to pipeline and revenue, not just leads and clicks.

Why TideBeam Labs Exists

Growth-stage B2B SaaS companies face a specific problem. They need senior marketing leadership and hands-on execution at the same time. The fractional and consulting market is full of strategists who hand off to junior staff or former executives who have been out of execution for years.


TideBeam Labs was built to fill that gap. Senior-level thinking and hands-on execution from the same person, structured around what the business actually needs, not what fits a standard retainer model.

Background

Founder and principal consultant with experience across the following roles and environments:

  • VP of Marketing at a venture-backed technology company, driving 1,100% inbound lead growth and a 38% lead-to-opportunity conversion rate
  • Marketing leadership across two software companies focused on IT management and business intelligence
  • Senior global marketing role at a globally recognized hospitality brand, bringing international campaign and brand experience
  • Demand generation and growth roles across ERP, supply chain, retail operations, and commercial real estate SaaS
  • Hands-on execution across HubSpot, Salesforce, 6Sense, Pardot, Google Ads, Meta Ads, LinkedIn Ads, Clay, and ZoomInfo

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