{"version":"https://jsonfeed.org/version/1","title":"TideBeam Labs","home_page_url":"https://tidebeamlabs.com","description":"TideBeam Labs","author":{"name":"TideBeam Labs"},"items":[{"id":"https://tidebeamlabs.com/blog/f/the-enterprise-abm-playbook-how-to-build-programs-that-drive-pip","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/c7cc277d-a224-4f1e-bbc5-1951362db15a/abm-hero-image.png\"/><p>If an ABM program fails, it's usually for one reason: they generate activity instead of pipeline.</p>","url":"https://tidebeamlabs.com/blog/f/the-enterprise-abm-playbook-how-to-build-programs-that-drive-pip","title":"The Enterprise ABM Playbook: How to Build Programs That Drive Pip","summary":"If an ABM program fails, it's usually for one reason: they generate activity instead of pipeline.","date_modified":"2026-06-02T12:00:00Z"},{"id":"https://tidebeamlabs.com/blog/f/how-to-align-marketing-and-sales-on-what-qualified-actually-mea","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/c7cc277d-a224-4f1e-bbc5-1951362db15a/IMG_8355.png\"/><p>There’s a conflict as old as the modern revenue team. Sales says marketing isn't delivering quality leads. Marketing says sales isn't working for them. Both teams retreat into their own metrics, leadership calls another ...</p>","url":"https://tidebeamlabs.com/blog/f/how-to-align-marketing-and-sales-on-what-qualified-actually-mea","title":"How to Align Marketing and Sales on What \"Qualified\" Actually Mea","summary":"There’s a conflict as old as the modern revenue team. Sales says marketing isn't delivering quality leads. Marketing says sales isn't working for them. Both teams retreat into their own metrics, leadership calls another ...","date_modified":"2026-06-01T12:30:00Z"}]}